Our Vision
To be the trusted partner in local content for development and consulting.
Your Trusted Partner for Local Content, Capability Development, and Consulting
Impact today to shape tomorrow
A holding group of five specialized companies. For 19 years, we have partnered with organizations from diagnosis through to measurable impact.
Riyadh · Madinah · Doha (Qatar) · Tunis
Exclusive Partners
Exclusive Agency
Certified Partners
Certified Partners
About Us
A leading Saudi training and consulting firm. Our journey began in 2008 with a mission of impact — elevating talent and capabilities and enabling organizational excellence. Today, Muathirun Group leads an ecosystem of five specialized companies, bringing together complementary expertise across consulting, training, leadership development, and digital learning.
Our Mission
Building competencies and strengthening organizational values and culture, empowering individuals and advancing organizations.
Our Values
- Responsibility — We are committed to quality performance
- Positivity — A positive spirit that creates impact
- Innovation — We continuously improve and innovate
ISO 9001:2015
Muathirun is proud to hold the ISO 9001:2015 Quality Management System certification, applied across all of its operations and services.
Our Presence
Muathirun Group
9/10NPS 2025
Muathirun Group is proud of its partners’ trust: a score of 9 out of 10 in our 2025 Net Promoter (NPS) survey, reflecting clients’ satisfaction with their experience.
Muathirun in Numbers
19Years of Impact
- +160
- Consulting & training projects
- +120,000
- Participants & beneficiaries
- +8,000
- Training days
- +5,000
- Consulting hours
- +200
- Team members
- +144
- Organizations served
Our Companies
The group comprises five specialized companies working together to deliver comprehensive solutions.
NOW Company for Training & Education
Professional training delivery and capability-building project management
Bayt Alkhibrah Consulting
Consulting, service design, and learning and development content creation
Holoul
Advanced technology services in e-learning solutions and learning platforms
7Aims
Leadership empowerment through global products and expertise
Click a company to view its services
NOW Company for Training & Education
Specialists in training, competency building, and the professional delivery of empowerment programs.
- Design and delivery of training programs
- Professional certification programs
- Interactive workshops and forums
- Management and operation of training projects
- Access to local and international training opportunities
- Training impact measurement and evaluation
Bayt Alkhibrah Consulting
Designing strategic solutions and enabling institutional transformation.
- Institutional diagnosis and gap analysis
- Strategy development
- Operating models and procedure manuals
- Assessment design
- Training curricula and portfolio design
- E-learning content design
- Instructional design and training games
- Benchmarking and best practices
Holoul
Digital platforms, technology solutions, and impact measurement.
- Digital learning platforms
- E-learning solutions
- Interactive digital content production
- Learning management systems (LMS)
- Digital assessment and measurement tools
- Technology solutions for learning and development
7Aims
Leadership development programs and executive coaching engagements.
- Leadership consulting
- Leadership development programs
- Leadership strategy development
- Executive coaching and mentoring
- Leadership assessments
- Keynotes and leadership forums
Alwajbah International Centre for Administrative Training
Designing strategic solutions, enabling institutional transformation, and building competencies — Doha.
- Institutional diagnosis and consulting
- Leadership and competency development
- Design and delivery of training programs
- Training portfolios and content design
- Professional certifications
- Management and operation of training projects
- Impact measurement and evaluation
Strategic Partnerships and Global Expertise
Exclusive partners of the world’s most trusted institute for cybersecurity training, certification, and research.
Over 40 years of global expertise in the largest sports and entertainment events. Muathirun is proud of its exclusive agency and strategic partnership with Stadium.
Certified partners of GALLUP for global consulting, studies, and research.
Certified partners of the professional global platform for specialized organizational training.
Our National Impact
Muathirun takes pride in contributing to the Vision-driven transformation across vital sectors — building leadership, administrative, and professional readiness, and raising team performance.
Justice & Judiciary
Contributing to leadership and administrative development across the justice system, supporting institutional readiness at the Board of Grievances, the Ministry of Justice, and the Supreme Judicial Council.
Healthcare
Supporting the health sector’s transformation through needs analysis and staff development, aiding the transition toward the health holding company model.
Economy & Commerce
Supporting administrative and regulatory enablement in economic entities, including capability building with the Ministry of Commerce and consumer protection, and accompanying early privatization efforts since the grain-silos sector.
Cybersecurity & Technology
For years, we have contributed to developing the employees and leaders of the National Cybersecurity Authority, strengthening leadership and knowledge readiness in a sector tied directly to national security.
Sports
Training Ministry of Sport leaders within the Leadership Empowerment for Sports Development project, keeping pace with the Kingdom’s sports renaissance.
The Two Holy Mosques
Early work in administrative development for institutions serving the Two Holy Mosques, supporting management quality in one of the most symbolic sectors serving visitors and pilgrims.
Logistics
Contributing to the transformation from Saudi Post to SPL through content development, last-mile team training, and needs analysis — plus consulting and training products for the Ministry of Transport.
Our Products
A diverse, integrated portfolio of solutions.
Consulting Services
Diagnosis, strategy, and operating models
Professional Training
From needs analysis to impact measurement
Leadership Empowerment
Programs, coaching, and executive support
External Training
Certificates and seats at the world’s leading institutes
Learning Technologies & Platforms
Digital solutions for training, empowerment, and development
Content & Manuals Development
Portfolios, curricula, and institutional guides
Customer & Beneficiary Experience
Designing distinctive, measurable journeys
Impact Measurement
Reports and tools that prove improvement
Digital Platforms
Masar
A practical application for life flourishing — enabling people to build their lives consciously and progress toward their best selves, grounded in the belief that people can steer their lives given awareness, tools, and the right method.
Jadeer
A training platform that helps organizations build and run their training projects — from needs analysis to delivery and impact measurement.
PROVIA
A platform dedicated to professional certifications and specialized training programs for individuals and organizations, with search across regional and global institutes and full management of individual training projects.
Our Content & Training Methodology
Our products are built on leading global methodologies such as ADDIE, Kirkpatrick, and Dave Meier Accelerated Learning, alongside our own innovative five-stage model.
The Muathirun Five-Stage Model
Our methodology for designing the training experience.
Involving
- Immersing trainees in the training environment
- Activating the training community
- Raising expectations
Motivation
- Gains from acquiring the skill
- The consequences of not acquiring it
Informing
CLEAR
- Concise
- Logical
- Effective
- Applicable
- Reliable
Application
- In-class applications
- On-the-job applications
Course Summary
- A one-page visual summary
- Key issues
- Growth map
The ADDIE Model
The methodology for designing and developing training content.
The Kirkpatrick Model
Four levels of training impact evaluation.
- ReactionHow did trainees react to the training?
- LearningWhat knowledge was acquired from the training?
- BehaviorDid participants apply what they learned?
- ResultsWhat benefits and changes did the organization gain from the program?
Clients
We take pride in our partnerships with major national entities, ministries, authorities, and companies.
Why Muathirun
Three pillars make the difference in every project.
We craft the full development product under one roof
From the idea to the printed portfolio, the product never leaves the group: content prepared by specialists and aligned with the latest developments, learning materials built by specialized designers, videos filmed and produced in an in-house studio, and a fully equipped print house producing materials that enrich the learning experience.
The result: quality assurance, because we control quality throughout the product journey.
Professional delivery capabilities
An integrated training platform manages and operates the programs, technologies ease communication and learning, and innovative interactive methods ensure practical application rather than lecturing, with professional coordination accompanying you from the first meeting to the final report.
+8,000 training days delivered this way.
A guarantee for our clients
Qualified experts who inspire and guide, detailed reports that measure progress and reveal improvement areas with transparency, ongoing client support, and a broad partner network that helps us meet complex client needs.
A documented guarantee: ISO 9001:2015 quality management 9 / 10 in our NPS survey +144 organizations served over 19 years
And the Impact Continues
Reach out with your challenges, ambitions, or inquiries, and we will route them to the right company in our ecosystem.
- Muathirun Trading Company
- 920008954
- +966540002669
- info@muathirun.com
- www.muathirun.com