Organizational culture and its embedded organizational values form the foundation of institutional identity and brand. In the "Values and Organizational Culture" product, we work to strengthen these foundations to achieve an established culture and deep professional engagement, positively reflected on integration and productivity within the organization and on its identity in presenting itself to society.
Richard Barrett, a renowned expert in organizational values and corporate culture and founder of the Barrett Values Institute, concluded that values reflect what is important to us, and when we are aligned with our values, we find the energy and motivation to do our best.
The "Values and Organizational Culture" product is a comprehensive program designed to take organizations on a deep transformation journey, working to root values at the core of organizational identity, instill them in employees' hearts, and transform them into tangible reality in every aspect of work.
A multi-activity product (meetings and forums - training courses - media and cultural content, guides and assessments) that helps organizations build strong values and culture that establish their identity, enhance employee belonging and loyalty, achieve competitive advantage, and contribute to achieving strategic goals.

Individual Value Behavior Measurement
